Aesthetic disharmony through visual pollution

an analysis in the urban center of the capital of Ceará

Abstract

Visual communication resources such as billboards, when allocated in a planned way, coupled with marketing strategies, such as the design of elements, color contrasts and LED lighting, are characteristics that influence retail consumption. Cities like New York and Tokyo are known worldwide for the presence of commercial districts with an exacerbated amount of advertisements together with the play of lights present in these places. However, the excess of these elements impacts both social and environmental issues due to visual pollution. Knowing this, this research aims to analyze the effects caused to society and the natural state of the place due to visual pollution in the city of Fortaleza - Ceará. Data collection through photographic records was used as a methodology, where it was possible to measure the effects caused to society by visual pollution in the environment. Due to this research, it was possible to verify that elements of visual pollution are easily found in all parts of the city, despite being concentrated in shopping centers. It was identified through this study the presence of visual pollution through graffiti on public and private assets, excess aerial wiring, commercial advertising through billboards and LED screens, causing damage to the natural state of the environment and, therefore, harming aspects environmental and social.